About Diana Wolff

Diana is the President of LRG Marketing Communications.

Agency loyalty and the two-year itch

Once upon a time, advertising agencies and clients formed relationships that lasted for decades. Personnel on both sides remained with their employers and held these relationships together through many years of work. It’s unlikely to have escaped anyone’s notice that things have changed. Recent studies show job tenure growing shorter and shorter; people are tending [...]

Agency loyalty and the two-year itch2017-05-02T10:54:04-04:00

Seasons Greetings: a holiday gift of social media fail

You’d think a Zuckerberg would know better. After posting a “private family picture” to Facebook, she became angry when Vox Media Marketing Director Callie Schweitzer – who legitimately saw the photo on her own timeline – tweeted it to the world. Instead of wisely leaving the situation alone, Ms. Zuckerberg tweeted back, "You reposting it [...]

Seasons Greetings: a holiday gift of social media fail2017-05-02T10:54:08-04:00

Three cheers for small clients

It’s easy to love our big clients – the ones who make up the lion’s share of billing with the largest budgets. We can do great work for them, and a lot of it, which keeps the creative wheels turning and the overhead lights on. But let’s take a minute to really appreciate our smaller [...]

Three cheers for small clients2017-05-02T10:54:09-04:00

Your clients aren’t stupid

An agency type I once knew used to rail against what he claimed were “stupid clients” – a phrase which largely translated to “people who don’t agree with my ideas”. Still, it’s easy to get aggravated about some of the things we get asked to do. People who work in agencies are hired because they [...]

Your clients aren’t stupid2017-05-02T10:54:09-04:00

Getting crowdsourcing right: avoiding social media disasters without sacrificing connectedness

A lot of companies have been embarrassed lately by well-intentioned forays into social media that have gone horribly wrong. Most recently, Mountain Dew’s “Dub the Dew” contest did a great job of showing how immediately and totally out of control these things can go. On the other hand, crowdsourcing can be very effective at engaging [...]

Getting crowdsourcing right: avoiding social media disasters without sacrificing connectedness2017-05-02T10:54:09-04:00

Unpaid internships – stop the insanity

The first sign of the internship apocalypse has arrived, and it’s wearing a super-trendy outfit. Anthropologie, the ultra-hip and uber-expensive retail clothing store, is now offering “internships” – basically hiring salespeople who they won’t have to pay. That’s right – they’re filling jobs with hardworking, aspiring sales personnel, and they’re not paying them a penny. [...]

Unpaid internships – stop the insanity2017-05-02T10:54:09-04:00
Load More Posts