we’ve got good genes.

Aside from the fact that we are all extremely good looking creatures with fantastic personalities and fun to work with – we know our s#!%. Our team reflects the best of the new and the old mindsets – where great content creation and business strategies meet new media and creativity. All with the intent of helping our clients be more successful. And our team has both client-side and big agency experience. It’s a nice balance that gives us unique insight, helps us understand your needs, and makes us very efficient and effective.

LRG and our sister agency, in|fusion, are both MediaMax companies. Diversifying our corporate architecture has helped us to grow while giving us more flexibility to evolve and create new business models to serve our clients and community.

Here are a quick few facts…

we’re a small agency with a big reputation
our roots go back to 1972
we offer fully integrated marketing services
we’re brand building and repositioning specialists
we have an international presence

our team

Jenelle Thomas, Assistant Account Executive

Amanda Hahn, Senior Digital Marketing Manager

Rachel Nieto, Digital Marketing Coordinator

MediaMax portfolio

LRG clients

in|fusion clients

MediaMax clients

Vince Galdi

Chief Creative Officer

We live in a new business and marketing world where media fragmentation and instantaneous communications are changing all the rules. And business in general has become more competitive on every front, with new players from every direction imaginable. Having come up in marketing communications first as a copy editor, then in various roles in creative, account management and strategic development to my present day position as agency and business owner, I’ve been fortunate to have worked with many talented individuals, monster brands, international conglomerates and small start-ups with big visions. Yet at almost every new client meeting I hear myself saying, “if we want to achieve different results, we need to do things differently.” Sounds so simple, but it’s the mindset required to deliver innovative marketing programs.

Diana Wolff

President

In the last few years the advertising world has been turned on its head. To me this represents a tremendous opportunity for a new kind of creativity – one in which the lines between media, messaging and audience blur or even disappear. While the consumer side was first to take up the challenge, right now we’re doing some really exciting work in B2B marketing, helping lead the migration to a more authentic connection between provider and community. It’s truly gratifying to see our clients recognize the value of our integrated programs and the solid results they achieve. Plus along the way we get to have some fun doing serious work.

Kevin Handerson

VP, Web Development and Special Projects

I found Marketing by the long route, after working in technical R&D, product management, and business management. Technical products are more predictable than people, but the two disciplines (marketing and engineering) have a lot in common. Both are creative, problem-solving challenges, with important results depending on the choices and actions taken. Both have some fairly rigid rules, yet both have wide flexibility to accommodate new ideas and approaches. At LRG, we enjoy delivering outstanding results, using the right balance of new and proven ideas.

Arthur Clarke said that “any sufficiently advanced technology is indistinguishable from magic.” After working in both worlds, I know that a sufficiently advanced marketing program can deliver equally astonishing results. Most businesses would benefit from improved marketing; our mission is to show them what they’re missing.

Sara Chaput

Vice President, Public Relations

Public Relations is more than press releases. When people ask what I do for a living, I sometimes have trouble putting it into words. Not because I don’t know, but more because it can be hard to define. Coming up through the ranks at LRG from intern-level magazine clipper to VP of the PR Department, I’ve had my hand in so many different aspects of marketing and outbound communications, calling it public relations seems too limiting. It also means more than just the day to day, behind the scenes workflow – we insert ourselves into our clients’ marketing teams and in turn bring those clients into our family. We understand that the key to our clients’ success lies in the ability for our team to start with the defined strategy and integrate all of the marcom pieces together. As an LRG “Lifer” this is my second home and I’m happy to have grown up here – developing my coffee addiction, learning about good wine, more trips to Vegas than I can count (with many Bloody Mary’s) and gaining confidence in my marketing instincts.

Keith Kanestrin

Vice President, Operations

We’ve got your back.

Short deadlines – no problem. New product launch – we’ll research and learn everything we need to know so your campaign is a success. Need something designed and printed for a show in the next day – done. We’re not only a marketing agency; we’re your partner – a seamless extension of your job, department, company and you. That’s what we do and have been doing it for our clients for over 30 years.

And along every step, we’ll communicate our thoughts, ideas and progress for each project. Every client is treated like you’re the only client - whether you’re a small company just starting out, mid-sized and growing or have an established international presence. Our diverse team is dedicated to your success. With several of our employees having client side experience (including myself), we know your challenges and will develop plans to achieve your goals.

That’s LRG; we know your business and will work tirelessly with passion and commitment to succeed. Let us show you what we can do.

Nancy Conklin

Business Manager

I handle all things related to numbers, spread-sheets, accounting, budgeting, banks and procurement. Sometimes tedious but always important. As a wearer of many hats, I’ve played different roles throughout my 15+ years here and have seen some of our favorite concepts from development to strategic positioning to creative execution come to fruition with nothing less than a game-changing effect. Our talented team will make you re-think what the value of an advertising agency can do for you.

Nicole Milillo

Media Director

One of our long time clients recently decided to revisit outbound advertising with a limited budget and set media plan for a short span of time. After one month our client mentioned they couldn’t believe the added exposure, traffic and leads they began to receive. “Were the results a coincidence?” These are the moments we live for. Every step we take is proven and accounted for. Our clients work hard for their money and we make damn sure their money works harder for them. Our job is to prove time and again that we can change results for every one of our clients regardless of their type of business, audience, goal and budget. Our results prove that consistent advertising creates efficient brand awareness, and that constant evolution creates a call-to-action of its own. We’re here to listen, brainstorm, make new strides and surpass goals. With LRG Marketing, you’ll get a family (the kind you’ll actually like to keep around). Individuals that, quite literally, high-five when we accomplish something amazing together.