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we’ve got good genes.
Aside from the fact that we are all extremely good looking creatures with fantastic personalities and fun to work with – we know our s#!%. Our team reflects the best of the new and the old mindsets – where great content creation and business strategies meet new media and creativity. All with the intent of helping our clients be more successful. And our team has both client-side and big agency experience. It’s a nice balance that gives us unique insight, helps us understand your needs, and makes us very efficient and effective.
LRG and our sister agency, in|fusion, are both MediaMax companies. Diversifying our corporate architecture has helped us to grow while giving us more flexibility to evolve and create new business models to serve our clients and community.
Here are a quick few facts…
- we’re a small agency with a big reputation
- our roots go back to 1972
- we offer fully integrated marketing services
- we’re brand building and repositioning specialists
- we have an international presence
our team
MediaMax portfolio
LRG clients
in|fusion clients
MediaMax clients
Vince Galdi
Chief Creative Officer
We live in a new business and marketing world where media fragmentation and instantaneous communications are changing all the rules. And business in general has become more competitive on every front, with new players from every direction imaginable. Having come up in marketing communications first as a copy editor, then in various roles in creative, account management and strategic development to my present day position as agency and business owner, I’ve been fortunate to have worked with many talented individuals, monster brands, international conglomerates and small start-ups with big visions. Yet at almost every new client meeting I hear myself saying, “if we want to achieve different results, we need to do things differently.” Sounds so simple, but it’s the mindset required to deliver innovative marketing programs.
Diana Wolff
President
In the last few years the advertising world has been turned on its head. To me this represents a tremendous opportunity for a new kind of creativity – one in which the lines between media, messaging and audience blur or even disappear. While the consumer side was first to take up the challenge, right now we’re doing some really exciting work in B2B marketing, helping lead the migration to a more authentic connection between provider and community. It’s truly gratifying to see our clients recognize the value of our integrated programs and the solid results they achieve. Plus along the way we get to have some fun doing serious work.
Kevin Handerson
VP, Web Development and Special Projects
I found Marketing by the long route, after working in technical R&D, product management, and business management. Technical products are more predictable than people, but the two disciplines (marketing and engineering) have a lot in common. Both are creative, problem-solving challenges, with important results depending on the choices and actions taken. Both have some fairly rigid rules, yet both have wide flexibility to accommodate new ideas and approaches. At LRG, we enjoy delivering outstanding results, using the right balance of new and proven ideas.
Arthur Clarke said that “any sufficiently advanced technology is indistinguishable from magic.” After working in both worlds, I know that a sufficiently advanced marketing program can deliver equally astonishing results. Most businesses would benefit from improved marketing; our mission is to show them what they’re missing.
Sara Chaput
Vice President, Public Relations
Public Relations is more than press releases. When people ask what I do for a living, I sometimes have trouble putting it into words. Not because I don’t know, but more because it can be hard to define. Coming up through the ranks at LRG from intern-level magazine clipper to VP of the PR Department, I’ve had my hand in so many different aspects of marketing and outbound communications, calling it public relations seems too limiting. It also means more than just the day to day, behind the scenes workflow – we insert ourselves into our clients’ marketing teams and in turn bring those clients into our family. We understand that the key to our clients’ success lies in the ability for our team to start with the defined strategy and integrate all of the marcom pieces together. As an LRG “Lifer” this is my second home and I’m happy to have grown up here – developing my coffee addiction, learning about good wine, more trips to Vegas than I can count (with many Bloody Mary’s) and gaining confidence in my marketing instincts.
Keith Kanestrin
Vice President, Operations
We’ve got your back.
Short deadlines – no problem. New product launch – we’ll research and learn everything we need to know so your campaign is a success. Need something designed and printed for a show in the next day – done. We’re not only a marketing agency; we’re your partner – a seamless extension of your job, department, company and you. That’s what we do and have been doing it for our clients for over 30 years.
And along every step, we’ll communicate our thoughts, ideas and progress for each project. Every client is treated like you’re the only client - whether you’re a small company just starting out, mid-sized and growing or have an established international presence. Our diverse team is dedicated to your success. With several of our employees having client side experience (including myself), we know your challenges and will develop plans to achieve your goals.
That’s LRG; we know your business and will work tirelessly with passion and commitment to succeed. Let us show you what we can do.
Nancy Conklin
Business Manager
I handle all things related to numbers, spread-sheets, accounting, budgeting, banks and procurement. Sometimes tedious but always important. As a wearer of many hats, I’ve played different roles throughout my 15+ years here and have seen some of our favorite concepts from development to strategic positioning to creative execution come to fruition with nothing less than a game-changing effect. Our talented team will make you re-think what the value of an advertising agency can do for you.
Nicole Milillo
Media Director
One of our long time clients recently decided to revisit outbound advertising with a limited budget and set media plan for a short span of time. After one month our client mentioned they couldn’t believe the added exposure, traffic and leads they began to receive. “Were the results a coincidence?” These are the moments we live for. Every step we take is proven and accounted for. Our clients work hard for their money and we make damn sure their money works harder for them. Our job is to prove time and again that we can change results for every one of our clients regardless of their type of business, audience, goal and budget. Our results prove that consistent advertising creates efficient brand awareness, and that constant evolution creates a call-to-action of its own. We’re here to listen, brainstorm, make new strides and surpass goals. With LRG Marketing, you’ll get a family (the kind you’ll actually like to keep around). Individuals that, quite literally, high-five when we accomplish something amazing together.
Jenelle Barnett
Account Supervisor
Clients want to live in a world where their content is creatively and precisely delivered and their business plan is supported 100%.
Our job at LRG is to create that world, and my job as an Assistant Account Executive is to help guide clients through it. Working together as a team, we can communicate, create, and convey your ideas into kick-ass, noteworthy, tangible content. I’ve always found it interesting to watch friends and family evolve and grow. This same notion helped spark my interest in Public Relations and now I’m able to provide clients with industry insight to help them evolve.
When I’m not working with clients, I’m a reptile mommy to a bearded dragon by the name of Monty.
Kirsten Detweiler
Art Director
If you like what you do you will excel at what you create.
Working for a company where everyone is equally passionate about what they do as you are is really rewarding, and that is what I found here at LRG.
We do our best to go above and beyond our clients’ expectations, working closely with them to create content that is true to their brand values and is new, refreshing and relevant in today’s fast-paced digital world. With design trends changing so fast, our clients need an agency that is on top of these trends and helps them and their brand evolve along with them. My role here at LRG supports this process.
Coffee and pizza fuel my creativity. Luckily we have plenty of both here.
Jayme Cunningham
Account Supervisor
Coming up with new and creative ways to meet business objectives through marketing has become one of my great passions. Having worked in B2B marketing nearly 20 years on the client side, I have been in your shoes. I know what it is like to rely on your agency to deliver high-quality content and creative - quickly, on-time, and on-strategy. It is my objective to provide that level of service to each of LRG’s clients.
Miguelina 'Lina' Diakite
Account Supervisor and Digital Marketing Coordinator
I have always been passionate about marketing. As a person who appreciates art, I believe it’s the most creative part of the business world. With great storytelling, art, and targeted messaging you can create business-changing content.
While working as an account manager in the past, understanding clients and their needs has always been a strength and enjoyment of mine. Working with the LRG team gives me the opportunity to explore my passion for marketing while highlighting my strengths.
When I'm not working I am taking photos, enjoying nature or doing both!
Amanda Hahn
Senior Digital Marketing Manager
Digital marketing is today. Digital marketing is the future. Social media, websites, emails, analytics, content, you name it. It's what keeps me on my toes. This industry is changing every day- which is why I am never bored. I wake up every morning excited to see what the day might bring. My previous experience working within the music industry and with a start-up application paved a strong foundation for my career in digital marketing. I am so grateful to be working with such an amazing and experienced team here at LRG. When I'm not working or scrolling through my phone, you can find me listening to music or running at the gym.
Rachel Nieto
Digital Marketing Coordinator
I have always been drawn to excitement, and choosing a career path was no exception. The digital marketing world is ever-changing. No two days are ever the same and that’s what I love about what I do.
I need to see value and feel pride in my work, and with the team at LRG I am consistently left feeling satisfied with the work I’m doing. It feels good knowing I can aid in making a difference for our clients.
When I’m not working, I’m being a dog mom to my pup, Rosie.