let’s fly together.
Why should you work with us and how are we different?
You’ve never met an agency like LRG. Our team makes a difference every day – not just to keep up with trends, but to set them. To create new sales and market opportunities. To develop insightful strategies that transform into engaging content, creative and delivery.
It’s our passion to fly with our clients.
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5 reasons why B2B Companies need marketing automation
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our team
Vince Galdi
Chief Creative Officer
We live in a new business and marketing world where media fragmentation and instantaneous communications are changing all the rules. And business in general has become more competitive on every front, with new players from every direction imaginable. Having come up in marketing communications first as a copy editor, then in various roles in creative, account management and strategic development to my present day position as agency and business owner, I’ve been fortunate to have worked with many talented individuals, monster brands, international conglomerates and small start-ups with big visions. Yet at almost every new client meeting I hear myself saying, “if we want to achieve different results, we need to do things differently.” Sounds so simple, but it’s the mindset required to deliver innovative marketing programs.
Diana Wolff
Chief Strategy Officer
In the last few years the advertising world has been turned on its head. To me this represents a tremendous opportunity for a new kind of creativity – one in which the lines between media, messaging and audience blur or even disappear. While the consumer side was first to take up the challenge, right now we’re doing some really exciting work in B2B marketing, helping lead the migration to a more authentic connection between provider and community. It’s truly gratifying to see our clients recognize the value of our integrated programs and the solid results they achieve. Plus along the way we get to have some fun doing serious work.
Sarah Flanagan
President
I joined LRG after working with the team for over eight years while I was a publisher in the physical security industry. For years, it’s been impressive to see the amount and quality of work LRG turns out and the respect and connections they’ve nurtured in the industry. We’re a boutique agency with big agency chops. There’s a nimbleness that comes with a tight-knit and incredibly talented team, and it’s evident in everything we do. My background includes 25 years in various B2B sales and marketing roles, focusing mainly on the North American, EU and Asia markets. When I’m not working, you’ll find me enjoying the natural beauty of Maine, where I’m based, hitting up gallery openings or cooking up a storm.
Kevin Handerson
VP, Web Development and Special Projects
I found Marketing by the long route, after working in technical R&D, product management, and business management. Technical products are more predictable than people, but the two disciplines (marketing and engineering) have a lot in common. Both are creative, problem-solving challenges, with important results depending on the choices and actions taken. Both have some fairly rigid rules, yet both have wide flexibility to accommodate new ideas and approaches. At LRG, we enjoy delivering outstanding results, using the right balance of new and proven ideas.
Arthur Clarke said that “any sufficiently advanced technology is indistinguishable from magic.” After working in both worlds, I know that a sufficiently advanced marketing program can deliver equally astonishing results. Most businesses would benefit from improved marketing; our mission is to show them what they’re missing.
Keith Kanestrin
Vice President, Operations
We’ve got your back.
Short deadlines – no problem. New product launch – we’ll research and learn everything we need to know so your campaign is a success. Need something designed and printed for a show in the next day – done. We’re not only a marketing agency; we’re your partner – a seamless extension of your job, department, company and you. That’s what we do and have been doing it for our clients for over 30 years.
And along every step, we’ll communicate our thoughts, ideas and progress for each project. Every client is treated like you’re the only client - whether you’re a small company just starting out, mid-sized and growing or have an established international presence. Our diverse team is dedicated to your success. With several of our employees having client side experience (including myself), we know your challenges and will develop plans to achieve your goals.
That’s LRG; we know your business and will work tirelessly with passion and commitment to succeed. Let us show you what we can do.
Nancy Conklin
Business Manager
I handle all things related to numbers, spread-sheets, accounting, budgeting, banks and procurement. Sometimes tedious but always important. As a wearer of many hats, I’ve played different roles throughout my 15+ years here and have seen some of our favorite concepts from development to strategic positioning to creative execution come to fruition with nothing less than a game-changing effect. Our talented team will make you re-think what the value of an advertising agency can do for you.
Nicole Milillo
Media Director
One of our long time clients recently decided to revisit outbound advertising with a limited budget and set media plan for a short span of time. After one month our client mentioned they couldn’t believe the added exposure, traffic and leads they began to receive. “Were the results a coincidence?” These are the moments we live for. Every step we take is proven and accounted for. Our clients work hard for their money and we make damn sure their money works harder for them. Our job is to prove time and again that we can change results for every one of our clients regardless of their type of business, audience, goal and budget. Our results prove that consistent advertising creates efficient brand awareness, and that constant evolution creates a call-to-action of its own. We’re here to listen, brainstorm, make new strides and surpass goals. With LRG Marketing, you’ll get a family (the kind you’ll actually like to keep around). Individuals that, quite literally, high-five when we accomplish something amazing together.