Give and receive

It’s a common question; can I afford to donate my money or time to a charity or non-profit organization? And the answer is a resounding YES! You don’t have to be wealthy or have an abundance of time to give. Even the simplest things can make a difference. Have you ever thrown some change in [...]

Give and receive2017-05-02T10:54:01+00:00

What ‘Outliers’ teaches us about marketing

If you’ve ever tried to pick up a skill such as learning an instrument, playing a sport or learning to code, you likely understand the importance of practice. However the publication of the book Outliers by Malcolm Gladwell gave people a better understanding of just how much practice is truly needed to master something. Even [...]

What ‘Outliers’ teaches us about marketing2016-05-26T11:43:19+00:00

Why brands are failing to re-brand effectively

Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met with resounding howls and boos. After watching a few brands retreat in the face of this kind of harsh [...]

Why brands are failing to re-brand effectively2017-05-02T10:54:02+00:00

Keeping up with the Joneses

Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys to swim through. To my surprise, Sea Monkeys were actually brine shrimp. To my devastation, my mom never got them [...]

Keeping up with the Joneses2017-05-02T10:54:02+00:00

The history of LRG Marketing Communications

LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print advertising to social media and everything in between. We’ve always been a small, nimble agency that offered personalized attention to our clients, [...]

The history of LRG Marketing Communications2017-05-02T10:54:02+00:00

Noticing good marketing

I’m a film buff, and have always been interested in the art and craft of movie-making. Recently, I came across a wonderful video essay about CGI (Computer-Generated Imagery) and how it has affected film production. The thesis of the essay is that movie-goers who complain that CGI is terrible are missing the mark, because they [...]

Noticing good marketing2017-05-02T10:54:02+00:00

The glamorous life of a career mom

I thought I could have it all. When I met the love of my life in my late 20’s, I cherished the idea of being a woman with a career and a loving mother to the kids my husband and I would raise together. Soon enough, that idea became a reality and I now have [...]

The glamorous life of a career mom2017-05-02T10:54:02+00:00

ISC West 2016 recap

Well, now we’re back from ISC West and per usual it’s all been a blur. A successful blur but still a blur. I’m one of those weirdo trade show-going people who actually enjoys Las Vegas and to be honest, trade shows in general (see my previous post about the joys of shows). Seriously though, in [...]

ISC West 2016 recap2017-05-02T10:54:02+00:00

Why consultative selling is prevailing over traditional sales

Remember how it was before caller ID and Do Not Call lists existed? Odds are you were cold called at least once every night during dinner about a product or service you had no interest in. Usually, the person calling reads quickly and mechanically from a script, never accepting “I’m not interested” as an answer, [...]

Why consultative selling is prevailing over traditional sales2017-05-02T10:54:02+00:00

Why you should use a creative brief to build your marketing campaign

We’ve all been there before. You envision a fantastic marketing campaign with amazing results and get your team excited about the possibilities of your plan. Next, you expand your vision to your agency, or to your writers and graphic artists. And this is where the perfect campaign you visualized falls to pieces. The message is [...]

Why you should use a creative brief to build your marketing campaign2016-04-12T16:07:13+00:00
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