It’s a common question; can I afford to donate my money or time to a charity or non-profit organization? And the answer is a resounding YES! You don’t have to be wealthy or have an abundance of time to give. Even the simplest things can make a difference. Have you ever thrown some change in [...]
If you’ve ever tried to pick up a skill such as learning an instrument, playing a sport or learning to code, you likely understand the importance of practice. However the publication of the book Outliers by Malcolm Gladwell gave people a better understanding of just how much practice is truly needed to master something. [...]
Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met with resounding howls and boos. After watching a few brands retreat in the face of this kind of harsh [...]
Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys to swim through. To my surprise, Sea Monkeys were actually brine shrimp. To my devastation, my mom never got them [...]
LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print advertising to social media and everything in between. We’ve always been a small, nimble agency that offered personalized attention to our clients, [...]
I’m a film buff, and have always been interested in the art and craft of movie-making. Recently, I came across a wonderful video essay about CGI (Computer-Generated Imagery) and how it has affected film production. The thesis of the essay is that movie-goers who complain that CGI is terrible are missing the mark, because they [...]
I thought I could have it all. When I met the love of my life in my late 20’s, I cherished the idea of being a woman with a career and a loving mother to the kids my husband and I would raise together. Soon enough, that idea became a reality and I now have [...]
Well, now we’re back from ISC West and per usual it’s all been a blur. A successful blur but still a blur. I’m one of those weirdo trade show-going people who actually enjoys Las Vegas and to be honest, trade shows in general (see my previous post about the joys of shows). Seriously though, in [...]
Remember how it was before caller ID and Do Not Call lists existed? Odds are you were cold called at least once every night during dinner about a product or service you had no interest in. Usually, the person calling reads quickly and mechanically from a script, never accepting “I’m not interested” as an answer, [...]
We’ve all been there before. You envision a fantastic marketing campaign with amazing results and get your team excited about the possibilities of your plan. Next, you expand your vision to your agency, or to your writers and graphic artists. And this is where the perfect campaign you visualized falls to pieces. The message is [...]