About Kirsten Detweiler

Kirsten is the Graphic Designer at LRG Marketing Communications.

Why Growth-Driven Design is better than traditional web design

As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program. Website re-designs are the exception to this rule. Re-designs are often done based on feelings and assumptions rather than metrics, which creates a slew of problems. Typical projects last three or four [...]

Why Growth-Driven Design is better than traditional web design2017-05-02T10:53:57-04:00

5 places to find creative inspiration

Sometimes you are working on a project and the creative juices are flowing and other times you hit a creative wall. Hitting that wall can hurt when a deadline is coming up and someone is expecting mind-blowing concepts from you. Everyone gathers inspiration from different places and by doing different things. Going for a walk [...]

5 places to find creative inspiration2017-05-02T10:54:01-04:00

Do designers need to learn code?

Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also be learning coding. The truth is, there are quite a few benefits to being a designer who knows the basic markup languages (HTML [...]

Do designers need to learn code?2017-05-02T10:54:02-04:00

Why is responsive design so important?

Over the last several years, responsive design has made its way into being the most popular type of design used to build websites. It’s the reformatting of images and text on a website, making it easily accessible and viewable on different devices regardless of your screen size. Why responsive design? When visiting a site, you [...]

Why is responsive design so important?2017-05-02T10:54:02-04:00

7 basic rules for a rookie designer

In order to design effectively you have to understand the fundamentals of design. That way, when you break a few rules you can break them the right way. There are a lot of things to keep in mind while designing, from typography, to layout, to color. This list will help guide you when designing. Letter [...]

7 basic rules for a rookie designer2017-05-02T10:54:03-04:00