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LRG Marketing’s Integrated Marketing Blueprint

Earlier this week, we released our Integrated Marketing Blueprint for everyone to download. We introduced it to our clients earlier this year and it’s helped them align their business objectives with their marketing activity. Many companies have great content, but aren’t sure exactly how to use it or have a plan on ensuring it makes [...]

LRG Marketing’s Integrated Marketing Blueprint2017-05-02T10:54:02-04:00

Why B2B execs should publish on LinkedIn

Nearly two years ago, LinkedIn announced the ability for the general public to publish on its platform. Before this announcement, it reserved the platform for a hand-picked group of 150 influencers, which eventually grew to 500. Influencers ranged from Bill Gates to Mark Cuban, whose blog posts averaged over 20,000 views and became a currency [...]

Why B2B execs should publish on LinkedIn2017-05-02T10:54:02-04:00

LRG employees feeling the love

We’re not sure if it’s our incredibly good looks or that we’re just lovable people, but it just so happens that we have a lot of happy couples at LRG Marketing. With Valentine’s Day just around the corner, we thought we’d share some love stories, what we’re doing for Valentine’s Day and even offer some [...]

LRG employees feeling the love2017-05-02T10:54:02-04:00

5 social media mistakes B2B brands make at trade shows

Today is the start of the National Retail Federation’s Annual Convention & Expo, inarguably the largest and most influential show for the retail industry of the year. According to NRF, 89 percent of attendees play a role in purchasing decisions, making “Retail’s BIG Show” a perfect new business opportunity. Trade shows have always been a [...]

5 social media mistakes B2B brands make at trade shows2016-12-08T14:53:45-04:00

3 B2B New York start-ups killing it on social

The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion valuation), the Big Apple is proving it’s a force to be reckoned with when it comes to the [...]

3 B2B New York start-ups killing it on social2017-05-02T10:54:03-04:00

Small Acts of Kindness: The gifts that keep on giving

The holidays are “the most wonderful time of year,” where we find ourselves busy with planning, cooking, shopping, decorating and many other happy activities aimed to create joy in our lives and the lives of people around us. But the holidays are also a stressful, and even sad, time of year for many people because [...]

Small Acts of Kindness: The gifts that keep on giving2017-05-02T10:54:03-04:00

Paid Social and its Impact on B2B Brands

Ever since Facebook announced it was changing its algorithm, better known as EdgeRank, to make it more difficult for brands to achieve organic reach, paid social has stepped onto the scene in a big way. Brands first complained about the shift towards social advertising and eventually embraced it as a necessary evil. As we near [...]

Paid Social and its Impact on B2B Brands2017-05-02T10:54:03-04:00

The Agency/Client Relationship: Four Simple Ways that Marketing Professionals on the Agency Side Can Build and Maintain Strong Client Partnerships

The relationship between client and agency is like any other relationship in our lives – it takes good communication, trust and a certain degree of enjoying each other’s company and conversation (professional or otherwise) to make it successful. There are days when parties on either side of this partnership love the arrangement and want it [...]

The Agency/Client Relationship: Four Simple Ways that Marketing Professionals on the Agency Side Can Build and Maintain Strong Client Partnerships2017-05-02T10:54:03-04:00