Metrics seem to run every aspect of our lives. I’m sure there’s a metric for that statement. But what do metrics even mean? The sheer amount of information and pressure behind the word ‘metric’ itself is pretty incredible. Metrics can show the “good,” the “bad” and the “meh.” The bigger question is – are you [...]

One day I walked into the office, placed my bag inside my cabinet and took a step back. I had never realized my space was almost completely bare aside from my computer, bamboo plant and a mini Aflac duck key chain. I had been with LRG Marketing for about three years at that point but [...]

Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys to swim through. To my surprise, Sea Monkeys were actually brine shrimp. To my devastation, my mom never got them [...]

Meet Duchess. Yes, that’s her real name and she owns it like no one’s business. This cat has turned into our best agency client regardless of what anyone else says. Whether Duchess is paying the LRG office a visit or following one of us to our car after work, she lets us know exactly what [...]

Have you ever been truly excited to begin a project? You strive for perfection, yet there is some unexplained need for instant gratification. The marketing and advertising world is full of this excitement; ideas adjust daily: Many studies break down the post timing of individual platforms, while noting that Facebook users tend to prefer short [...]