Ever since B2B marketing entered the online world, attracting web visitors has been a valid performance metric to measure a campaign’s success. Yet as marketing strategies have shifted to adjusting for a longer sales cycle, conversions are the new metric that matters. For those who don’t know, a conversion is simply when a visitor takes [...]
It’s a common question; can I afford to donate my money or time to a charity or non-profit organization? And the answer is a resounding YES! You don’t have to be wealthy or have an abundance of time to give. Even the simplest things can make a difference. Have you ever thrown some change in [...]
Sorry to be the bearer of bad news, but you can’t expect to get a job out of college on your “Theory of Public Relations” class alone. Internships provide – if you’re willing to work for it – knowledge, expertise and experience that will help you shine in the application process for future employers. Is [...]
Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also be learning coding. The truth is, there are quite a few benefits to being a designer who knows the basic markup languages (HTML [...]