Do you wonder what makes one ad look modern, cool and contemporary while another looks stale, dated and even boring? Choices made by designers can make or break your marketing and advertising efforts. There are simple words floating around today that describe what people are responding to in design: FLAT. SIMPLE. INTEGRATED. ANIMATED. HOMESPUN. MOBILE. RESPONSIVE. These are words that are defining design right now and into the future. If you keep these trends in mind when reviewing your company’s creative efforts, you can be more confident that you are paying attention to what looks good by today’s standards.
The following are some snippets to keep in mind:
- People are responding to a more graphic, illustrated and stylized look, which brings with it an earthy and familiar warmth. There’s a desire for homespun, artisanal, comfortable and crafted design feels. For logo design, that means approachable marks with feeling. Logo designs are incorporating more modern, timeless styles with the best parts of vintage, craft logo design. There is also movement toward traditional illustration with paper and paint — or at least looking like it. In keeping with artisanal, crafted and homespun styles, hand drawn fonts remain popular.
These 5 tips are simple to keep in mind when approaching all your marketing and advertising efforts. LRG is here to support you and make sure your brand is up-to-speed! Feel free to contact us for a consultation to see what we can do to polish your image. Call us at 845.358.1801 or reach out to us online at lrgmarketing.com.