Ever since Facebook announced it was changing its algorithm, better known as EdgeRank, to make it more difficult for brands to achieve organic reach, paid social has stepped onto the scene in a big way. Brands first complained about the shift towards social advertising and eventually embraced it as a necessary evil. As we near [...]

Now that we’re well into the era of B2B on social media, a lot of business-minded companies are seeing their competition building communities and creating marketing value with a robust social media presence. And as these brands begin to recognize the value, they are starting to put their own community management programs into place. For [...]

The relationship between client and agency is like any other relationship in our lives – it takes good communication, trust and a certain degree of enjoying each other’s company and conversation (professional or otherwise) to make it successful. There are days when parties on either side of this partnership love the arrangement and want it [...]