Earlier this year, I attended the RSA Conference on behalf of a client, and met with a number of established and emerging cybersecurity companies to see how they differentiate and position themselves in this highly competitive space. I expected to see a lot of creative marketing campaigns for cybersecurity at the show, but almost every [...]
LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print advertising to social media and everything in between. We’ve always been a small, nimble agency that offered personalized attention to our clients, [...]
When LRG Marketing Communications was founded 27 years ago, the marketing landscape looked far different than it does now. More specifically, B2B marketing was pretty straightforward as companies relied on primarily on trade print media, direct mail, public relations, collateral material and industry shows for their promotional activities. Although these are still important marketing deliverables, [...]