style guides

You wouldn’t plan a cross country trip without looking at a map first, and your style guide is your map for all creative production. The best style guide will give you the structures, colors, logos, graphics and relationships that enable you to build your deliverables while always maintaining consistency with branding and messaging.

Creating a well-crafted style guide is an important and essential job, and not a small job either. It should be comprehensive enough to enable its users to build every kind of tactical element, from print ads to tweets, without deviating from established branding.

focus areas within branding