how do you want to be perceived?
We start our first conversation with new clients by asking this question. The answers often start off sounding the same… as a leader, the innovator, the best in the industry, etc.
That’s when we push clients to dig down and pinpoint their values, their unique identity and what is most authentic to their brand. This, along with an understanding of what is most important to their customers, an analysis of their history, current perceptions, and how they want to be viewed tomorrow, informs our recommendations for brand identity and brand architecture.
The truth is, branding is more than pretty pictures, iconic images and witty tag lines. It’s part science, part artistry and a whole lot of smart marketing.
Let LRG help you find the perfect balance.