When LRG and Trans-Lux teamed up, there was no doubt that the 90+ year old display company needed more than a facelift; it needed to re-engineer its business model and brand perception.

Right out of the gate, LRG developed a unique corporate positioning piece that was a commercial in print format – one continuous statement that profiled the new persona and branding proposition for Trans-Lux and its vision for the future.

Today Trans-Lux has evolved into that company, fulfilling its brand promise as it continues to grow in the highly competitive LED display and lighting space for professional applications.

Corporate Positioning Brochure

Corporate Video

TL Vision Catalog


NASCAR Participation


Public Relations