Security industry professionals created Mission 500 as a charitable organization with the objective of sponsoring 500 children in crisis around the world.

LRG took on the pro bono account and developed an integrated program using earned, shared, owned and paid media (procuring all media placements at no charge).

This successful campaign helped Mission 500 surpass its initial fundraising objective and go on to achieve more than 1000 sponsorships to date, helping to educate, inspire, nourish, and heal children around the world.