Let’s face it, power distribution technology isn’t the sexiest product category in the world. But as the global leader providing the power that drives almost every type of professional surveillance and security system, Altronix delivers the power distribution platforms that professionals around the world rely upon every day.

LRG has been helping Altronix advance its look and messaging for years, and the newest campaign reflects another leap forward for Altronix in its evolution from hardware manufacturer to solutions provider. The campaign features a series of electronic and print ads that repositions Altronix as much by the nature of its look as its messaging across all media.