ONE | Security buyers are inundated by emails from brands almost on a daily basis and many are tuning out this messaging.
TWO | Manufacturers face a threat of disruption from newer, more agile companies that are technologically advanced.
THREE | Consumers are less interested in being sold to and instead want to be educated on the physical security space.
FOUR | Buying cycles are lengthening as security professionals are looking for fit rather than loyalty.
FIVE | An abundance of traditional and digital marketing channels makes it more difficult for brands to be heard.