3 big takeaways from INBOUND 2016

By |Categories: blog|

I attended HubSpot’s Inbound marketing conference for the first time this month, and I’m glad I did (and not only because I finally got to try New Haven pizza—er, “apizza”—on the drive back to NY). [...]

Marketing predictions for 2017

By |Categories: blog|

It may soon be the season to be jolly, but I know it will also be the season for predictions. Every year, about this time, there begins a small flood of “Year-end wrap-up” articles and [...]

The B2B digital marketer’s guide to publishing

By |Categories: B2B|

Before the advent of digital marketing, bylines used to be the only way a B2B executive could receive exposure as a thought leader with potential prospects and customers. This made traditional public relations a key [...]