Strategy 2016-11-08T15:47:06+00:00

the single most important thing.

Like the word “solution”, the term “strategy” seems to be both overused and misused a lot in the marketing world. Yet strategy is the single most important component of any campaign. A great strategy is formulated from the synthesis of many data points – from business planning and market analysis, to products, competition, channel marketing, customer service and cross-merchandising activities. They’re the DNA strands that make your company and offerings unique – and that hold the keys to developing positioning and messaging that make you stand above the crowd.

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focus areas within strategy