Advice for making the most of your public relations internship

Sorry to be the bearer of bad news, but you can’t expect to get a job out of college on your “Theory of Public Relations” class alone. Internships provide – if you’re willing to work for it – knowledge, expertise and experience that will help you shine in the application process for future employers. Is [...]

5 qualities that make a good PR professional

While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of the chapter would carry on. Now looking back, I wished that PR was covered in my major’s curriculum just [...]

Lessons I’ve learned in client management

There are plenty of lessons to be learned when you’re first starting out in public relations. Your job spans from content creation to media placement and learning how to manage clients. In my experience to date, client management is more than just managing a client’s marketing efforts – it’s about building and cultivating a relationship [...]

Time management for PR professionals

During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage your time wisely in order to keep peace of mind. Unless there’s a time machine hanging around at the [...]

Tips for efficient client/agency communication

I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send to friends, family and colleagues to lighten the mood on an event or some random situation. They’re often sarcastic and sometimes crude, but [...]

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