Why Growth-Driven Design is better than traditional web design

As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program. Website re-designs are the exception to this rule. Re-designs are often done based on feelings and assumptions rather than metrics, which creates a slew of problems. Typical projects last three or four [...]

What you need to know about infographics in 2016

With the tsunami of information that hits us every day, infographics – simple picture “stories,” which are quick and easy to understand – become lifesavers. They help us organize, collate and curate the information that pours at us from screens in a torrent. The WHY If you are in an industry that needs to present [...]

Top 5 creative trends for now and tomorrow

Do you wonder what makes one ad look modern, cool and contemporary while another looks stale, dated and even boring? Choices made by designers can make or break your marketing and advertising efforts. There are simple words floating around today that describe what people are responding to in design: FLAT.  SIMPLE.  INTEGRATED.  ANIMATED.  HOMESPUN.  MOBILE. [...]

Do designers need to learn code?

Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also be learning coding. The truth is, there are quite a few benefits to being a designer who knows the basic markup languages (HTML [...]

Why brands are failing to re-brand effectively

Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met with resounding howls and boos. After watching a few brands retreat in the face of this kind of harsh [...]

Is it time to rebrand? 10 points to consider…

Making this important decision may require a combination of research and instinct. Generally, the decision should not follow a whim. There are reasonable considerations in favor of and against rebranding. The following are some good reasons to rebrand:  1). Your business is experiencing significant problems such as a noticeable decrease in sales and customers. You [...]

Why is responsive design so important?

Over the last several years, responsive design has made its way into being the most popular type of design used to build websites. It’s the reformatting of images and text on a website, making it easily accessible and viewable on different devices regardless of your screen size. Why responsive design? When visiting a site, you [...]

7 basic rules for a rookie designer

In order to design effectively you have to understand the fundamentals of design. That way, when you break a few rules you can break them the right way. There are a lot of things to keep in mind while designing, from typography, to layout, to color. This list will help guide you when designing. Letter [...]

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