Quiet people can be your loudest fans

Chances are, you have followers who you never hear from – possibly hundreds. They never DM you, tweet you or comment on your Facebook or LinkedIn posts. But don’t make the mistake of thinking that these followers don’t bring you a lot of value. Some of them are your best listeners. These are people who [...]

B-to-B social strategies for commercial and industrial brands

Open any industry trade magazine and you’ll see them – the non-customer-facing business to business companies. These are the brands that typical consumers never see and have never heard of, even though they may be giants within their industry. Social marketing whiz Josh McCormack calls them “non-visual brands”; you might call them commercial/industrial brands but [...]

Want word of mouth? Live your brand.

I am the world’s biggest evangelist for my insurance company. Every chance I get, I tell people how great they are. It’s the kind of fantastic word-of-mouth that every company dreams of. So what did they do to deserve it? A couple of years ago a tremendous storm knocked down trees and power lines all [...]

The perils of projection

How many times have you heard a client or a colleague say, “No one reads print anymore” or “No one is doing B-to-B business on Twitter” – or in fact anything beginning with the words “No one”? Projection, or assuming that others feel the same way you do, is a totally normal and typical human [...]

Catnip for introverts

If you love social media, you might just be an introvert. Social media is like a big party you can join whenever you want, stay as long as you like, never worry that someone’s getting bored talking to you and disappear without seeming rude. You can jump in and out of conversations, make a joke [...]

One weird trick to get a flat stomach!

Have you noticed that ad headlines have entered an alternate universe of weird tricks and miraculous outcomes? This used to be the stuff of 3 am infomercials. But now, since Netflix, Hulu, YouTube and torrents (which I still don’t really understand; sorry kids) have made 3 am the same as any other hour of the [...]

Trade show euphoria and how I learned to love Las Vegas

Doesn’t everyone love Las Vegas? It’s been the subject of countless TV shows, movies, songs and stories. It even has its own mythology – what happens there, stays there, even if the slogan went out of official use years ago. At any given point there are at least a couple of trade shows going on [...]

The mystery is gone

Who doesn't love the internet? You can be sitting at your desk, thinking about someone you knew in third grade, and fifteen seconds later be looking at a current photo of them. Whether or not stalking old friends is a soul-deadening waste of time is a question for another post. There’s another issue up for [...]

The ethics of ethics

If a five dollar bill flutters out of the pocket of the person walking in front of you on a busy street, do you grab it and hurry ahead to return it to them? Good. Now what if it’s a hundred dollar bill? Okay – and now what if you found that hundred dollar bill [...]

Let’s all self-publish

Have you noticed that what’s being served up as basic storytelling these days has traveled very far away from what was once considered entertaining? The same is true, to an even greater degree, in literature. Agents read with an eye to what will be published. Publishers choose manuscripts based on what they think will sell [...]