How Twitter works: taking your first steps

It’s not too late to start learning the social media ropes. If you’d like to get on Twitter but have no idea how to do it or how it works, you’re in the right place. This post is for you – no one here will call you a noob, give you side eye or think [...]

5 reasons why direct mail is still going strong

Snail mail seems so last century. Once email came along – faster, easier and cheaper – post offices began closing one by one and street mailboxes disappeared along with postal employees. Another casualty of the e-revolution was direct mail. The ability to scale, at minimal if any additional cost, plus the overall value, quick development [...]

The best title for a blog post ever

Taylor Swift hacked Google with her very first hit song. Smart girl that she is, she figured out that if she named her song after a major country music star, it would start to show up in searches relating to that genre. “Tim McGraw” became her first single and her first hit, and the rest [...]

Quiet people can be your loudest fans

Chances are, you have followers who you never hear from – possibly hundreds. They never DM you, tweet you or comment on your Facebook or LinkedIn posts. But don’t make the mistake of thinking that these followers don’t bring you a lot of value. Some of them are your best listeners. These are people who [...]

B-to-B social strategies for commercial and industrial brands

Open any industry trade magazine and you’ll see them – the non-customer-facing business to business companies. These are the brands that typical consumers never see and have never heard of, even though they may be giants within their industry. Social marketing whiz Josh McCormack calls them “non-visual brands”; you might call them commercial/industrial brands but [...]

Want word of mouth? Live your brand.

I am the world’s biggest evangelist for my insurance company. Every chance I get, I tell people how great they are. It’s the kind of fantastic word-of-mouth that every company dreams of. So what did they do to deserve it? A couple of years ago a tremendous storm knocked down trees and power lines all [...]

The perils of projection

How many times have you heard a client or a colleague say, “No one reads print anymore” or “No one is doing B-to-B business on Twitter” – or in fact anything beginning with the words “No one”? Projection, or assuming that others feel the same way you do, is a totally normal and typical human [...]

Catnip for introverts

If you love social media, you might just be an introvert. Social media is like a big party you can join whenever you want, stay as long as you like, never worry that someone’s getting bored talking to you and disappear without seeming rude. You can jump in and out of conversations, make a joke [...]

One weird trick to get a flat stomach!

Have you noticed that ad headlines have entered an alternate universe of weird tricks and miraculous outcomes? This used to be the stuff of 3 am infomercials. But now, since Netflix, Hulu, YouTube and torrents (which I still don’t really understand; sorry kids) have made 3 am the same as any other hour of the [...]

Trade show euphoria and how I learned to love Las Vegas

Doesn’t everyone love Las Vegas? It’s been the subject of countless TV shows, movies, songs and stories. It even has its own mythology – what happens there, stays there, even if the slogan went out of official use years ago. At any given point there are at least a couple of trade shows going on [...]