Time management for PR professionals

During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage your time wisely in order to keep peace of mind. Unless there’s a time machine hanging around at the [...]

5 social media mistakes B2B brands make at trade shows

Today is the start of the National Retail Federation’s Annual Convention & Expo, inarguably the largest and most influential show for the retail industry of the year. According to NRF, 89 percent of attendees play a role in purchasing decisions, making “Retail’s BIG Show” a perfect new business opportunity. Trade shows have always been a [...]

The omni-channel integrated marketing imperative

When LRG Marketing Communications was founded 27 years ago, the marketing landscape looked far different than it does now.  More specifically, B2B marketing was pretty straightforward as companies relied on primarily on trade print media, direct mail, public relations, collateral material and industry shows for their promotional activities. Although these are still important marketing deliverables, [...]

7 basic rules for a rookie designer

In order to design effectively you have to understand the fundamentals of design. That way, when you break a few rules you can break them the right way. There are a lot of things to keep in mind while designing, from typography, to layout, to color. This list will help guide you when designing. Letter [...]

3 B2B New York start-ups killing it on social

The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion valuation), the Big Apple is proving it’s a force to be reckoned with when it comes to the [...]

How research can save your business

Have you ever been truly excited to begin a project? You strive for perfection, yet there is some unexplained need for instant gratification. The marketing and advertising world is full of this excitement; ideas adjust daily: Many studies break down the post timing of individual platforms, while noting that Facebook users tend to prefer short [...]

Top 5 predictions for B2B marketing in 2016

Some of the most exciting campaigns happening right now are in the business-to-business world. Expect this to accelerate in 2016 as B2Bs become even more immersed in the digital realm – while tapping into the strength of some surprising platforms as well. Here are my top 5 predictions for B2B marketing next year: The first [...]

Tips for efficient client/agency communication

I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send to friends, family and colleagues to lighten the mood on an event or some random situation. They’re often sarcastic and sometimes crude, but [...]

Should you ditch the data and follow your instincts?

It’s not news that marketers have access to a wealth of data today. More than ever, in fact. And with every new platform throwing off daily analytics reports that can be parsed a hundred ways, the data overload is growing fast. Of course there’s a ton of valuable information for marketers in those reports.  Which [...]

Blow a “KISS” to your design: 10 steps to “Keep it Simple Stupid (…or Straightforward…or Smart)”

It’s easy to create busy, confusing designs. Simple is hard. The things we create and visualize are products of our mind. How we think impacts how our designs look, feel and function. When designing for clients, things can get tricky. So many different groups providing input, making requests and changes, insisting on features—things can get [...]