If you’ve ever struggled with writing email marketing copy, you’ve probably come across some of the many articles on the topic online. Many address subject line length, CTA button design, and other topics in great detail—but for me, the hardest part has always been the copy itself. Here are a few general tips that for [...]
Every once in a while I’ll read an article on why trade shows and conferences are a waste of time (and money) and how they are on the way out. I’ve attended a handful of trade shows every year for almost 12 years and my perspective on trade shows is a little brighter. Here’s my [...]
Prospective customers move along a series of four steps, or stages, before making a purchase. This is true for consumers as well as B2B customers. At each stage, the nature of the information and messages that are relevant to the prospect varies. One key to encouraging prospects to take action is to make the messages [...]
Most people think they are strong communicators. They say to themselves, “I have face-to-face discussions with my customers all the time.” Then after thinking about it, they realize they actually meant to say “phone conversations.” And after a long pause, “well it’s more like a lot of email exchanges.”And finally, “no what I really meant [...]
What is the real definition of a thought leader? It’s true that the term thought leader is used far too often when there’s no reality behind it. That’s all the more reason to take a good look at what it really means and why there is value in becoming a true thought leader for your [...]
During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage your time wisely in order to keep peace of mind. Unless there’s a time machine hanging around at the [...]
Today is the start of the National Retail Federation’s Annual Convention & Expo, inarguably the largest and most influential show for the retail industry of the year. According to NRF, 89 percent of attendees play a role in purchasing decisions, making “Retail’s BIG Show” a perfect new business opportunity. Trade shows have always been a [...]
When LRG Marketing Communications was founded 27 years ago, the marketing landscape looked far different than it does now. More specifically, B2B marketing was pretty straightforward as companies relied on primarily on trade print media, direct mail, public relations, collateral material and industry shows for their promotional activities. Although these are still important marketing deliverables, [...]
In order to design effectively you have to understand the fundamentals of design. That way, when you break a few rules you can break them the right way. There are a lot of things to keep in mind while designing, from typography, to layout, to color. This list will help guide you when designing. Letter [...]
The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion valuation), the Big Apple is proving it’s a force to be reckoned with when it comes to the [...]