ISC West 2016 recap

Well, now we’re back from ISC West and per usual it’s all been a blur. A successful blur but still a blur. I’m one of those weirdo trade show-going people who actually enjoys Las Vegas and to be honest, trade shows in general (see my previous post about the joys of shows). Seriously though, in [...]

Why consultative selling is prevailing over traditional sales

Remember how it was before caller ID and Do Not Call lists existed? Odds are you were cold called at least once every night during dinner about a product or service you had no interest in. Usually, the person calling reads quickly and mechanically from a script, never accepting “I’m not interested” as an answer, [...]

Why you should use a creative brief to build your marketing campaign

We’ve all been there before. You envision a fantastic marketing campaign with amazing results and get your team excited about the possibilities of your plan. Next, you expand your vision to your agency, or to your writers and graphic artists. And this is where the perfect campaign you visualized falls to pieces. The message is [...]

Task management made simple

I’m a list person. Always have been, always will be.  In the past you could find post-it notes around my work area, at home and sometimes even in my car (I can’t believe I said that) - each one reminding me of the tasks at hand for the day, the next day, or later in [...]

3 tips on getting more done at the office

How do you decide what to do at work each day? There’s handling your explicit job responsibilities, of course. But you could also spend a little time reading up on the latest developments in your industry, or researching competitors, or helping out a colleague, or setting up a new tracking system for yourself so you [...]

[SLIDESHARE] Guide to the New York Startup Scene

When the startup boom hit in 1971, Silicon Valley owned the scene as a hub for anyone who worked in tech. Companies like Google, Apple and Facebook paved the way for entrepreneurs and venture capital firms to build businesses in hopes of becoming the next Unicorn (companies with a $1 billion valuation). Today, the Valley [...]

LRG Marketing’s Integrated Marketing Blueprint

Earlier this week, we released our Integrated Marketing Blueprint for everyone to download. We introduced it to our clients earlier this year and it’s helped them align their business objectives with their marketing activity. Many companies have great content, but aren’t sure exactly how to use it or have a plan on ensuring it makes [...]

Lessons I’ve learned in client management

There are plenty of lessons to be learned when you’re first starting out in public relations. Your job spans from content creation to media placement and learning how to manage clients. In my experience to date, client management is more than just managing a client’s marketing efforts – it’s about building and cultivating a relationship [...]

Is it time to rebrand? 10 points to consider…

Making this important decision may require a combination of research and instinct. Generally, the decision should not follow a whim. There are reasonable considerations in favor of and against rebranding. The following are some good reasons to rebrand:  1). Your business is experiencing significant problems such as a noticeable decrease in sales and customers. You [...]

Why is responsive design so important?

Over the last several years, responsive design has made its way into being the most popular type of design used to build websites. It’s the reformatting of images and text on a website, making it easily accessible and viewable on different devices regardless of your screen size. Why responsive design? When visiting a site, you [...]