I’m a list person. Always have been, always will be. In the past you could find post-it notes around my work area, at home and sometimes even in my car (I can’t believe I said that) - each one reminding me of the tasks at hand for the day, the next day, or later in [...]
How do you decide what to do at work each day? There’s handling your explicit job responsibilities, of course. But you could also spend a little time reading up on the latest developments in your industry, or researching competitors, or helping out a colleague, or setting up a new tracking system for yourself so you [...]
When the startup boom hit in 1971, Silicon Valley owned the scene as a hub for anyone who worked in tech. Companies like Google, Apple and Facebook paved the way for entrepreneurs and venture capital firms to build businesses in hopes of becoming the next Unicorn (companies with a $1 billion valuation). Today, the Valley [...]
Earlier this week, we released our Integrated Marketing Blueprint for everyone to download. We introduced it to our clients earlier this year and it’s helped them align their business objectives with their marketing activity. Many companies have great content, but aren’t sure exactly how to use it or have a plan on ensuring it makes [...]
There are plenty of lessons to be learned when you’re first starting out in public relations. Your job spans from content creation to media placement and learning how to manage clients. In my experience to date, client management is more than just managing a client’s marketing efforts – it’s about building and cultivating a relationship [...]
What do you spend most of your business time online looking at? Leaving aside cat videos and anything else that “cat videos” could be a euphemism for, the answer probably is INFORMATION. One of the biggest advantages of the Internet is the way in which it has brought immediate information directly to our fingertips. Whether [...]
Nearly two years ago, LinkedIn announced the ability for the general public to publish on its platform. Before this announcement, it reserved the platform for a hand-picked group of 150 influencers, which eventually grew to 500. Influencers ranged from Bill Gates to Mark Cuban, whose blog posts averaged over 20,000 views and became a currency [...]
Meet Duchess. Yes, that’s her real name and she owns it like no one’s business. This cat has turned into our best agency client regardless of what anyone else says. Whether Duchess is paying the LRG office a visit or following one of us to our car after work, she lets us know exactly what [...]
It’s that time again around our office where everything kicks into gear and everyone begins to get a little stressed. Personally, I develop stress symptoms such as constant headaches and a wicked eye twitch, while a friend of mine develops stomach issues. The point is, stress hits us all, and while it does so in [...]
We’re not sure if it’s our incredibly good looks or that we’re just lovable people, but it just so happens that we have a lot of happy couples at LRG Marketing. With Valentine’s Day just around the corner, we thought we’d share some love stories, what we’re doing for Valentine’s Day and even offer some [...]