Why brands are failing to re-brand effectively

Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met with resounding howls and boos. After watching a few brands retreat in the face of this kind of harsh [...]

Keeping up with the Joneses

Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys to swim through. To my surprise, Sea Monkeys were actually brine shrimp. To my devastation, my mom never got them [...]

The history of LRG Marketing Communications

LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print advertising to social media and everything in between. We’ve always been a small, nimble agency that offered personalized attention to our clients, [...]

Noticing good marketing

I’m a film buff, and have always been interested in the art and craft of movie-making. Recently, I came across a wonderful video essay about CGI (Computer-Generated Imagery) and how it has affected film production. The thesis of the essay is that movie-goers who complain that CGI is terrible are missing the mark, because they [...]

The glamorous life of a career mom

I thought I could have it all. When I met the love of my life in my late 20’s, I cherished the idea of being a woman with a career and a loving mother to the kids my husband and I would raise together. Soon enough, that idea became a reality and I now have [...]

ISC West 2016 recap

Well, now we’re back from ISC West and per usual it’s all been a blur. A successful blur but still a blur. I’m one of those weirdo trade show-going people who actually enjoys Las Vegas and to be honest, trade shows in general (see my previous post about the joys of shows). Seriously though, in [...]

Why consultative selling is prevailing over traditional sales

Remember how it was before caller ID and Do Not Call lists existed? Odds are you were cold called at least once every night during dinner about a product or service you had no interest in. Usually, the person calling reads quickly and mechanically from a script, never accepting “I’m not interested” as an answer, [...]

Why you should use a creative brief to build your marketing campaign

We’ve all been there before. You envision a fantastic marketing campaign with amazing results and get your team excited about the possibilities of your plan. Next, you expand your vision to your agency, or to your writers and graphic artists. And this is where the perfect campaign you visualized falls to pieces. The message is [...]

Task management made simple

I’m a list person. Always have been, always will be.  In the past you could find post-it notes around my work area, at home and sometimes even in my car (I can’t believe I said that) - each one reminding me of the tasks at hand for the day, the next day, or later in [...]

3 tips on getting more done at the office

How do you decide what to do at work each day? There’s handling your explicit job responsibilities, of course. But you could also spend a little time reading up on the latest developments in your industry, or researching competitors, or helping out a colleague, or setting up a new tracking system for yourself so you [...]