Give and receive

It’s a common question; can I afford to donate my money or time to a charity or non-profit organization? And the answer is a resounding YES! You don’t have to be wealthy or have an abundance of time to give. Even the simplest things can make a difference. Have you ever thrown some change in [...]

Advice for making the most of your public relations internship

Sorry to be the bearer of bad news, but you can’t expect to get a job out of college on your “Theory of Public Relations” class alone. Internships provide – if you’re willing to work for it – knowledge, expertise and experience that will help you shine in the application process for future employers. Is [...]

Do designers need to learn code?

Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also be learning coding. The truth is, there are quite a few benefits to being a designer who knows the basic markup languages (HTML [...]

What ‘Outliers’ teaches us about marketing

If you’ve ever tried to pick up a skill such as learning an instrument, playing a sport or learning to code, you likely understand the importance of practice. However the publication of the book Outliers by Malcolm Gladwell gave people a better understanding of just how much practice is truly needed to master something. Even [...]

5 qualities that make a good PR professional

While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of the chapter would carry on. Now looking back, I wished that PR was covered in my major’s curriculum just [...]

Why brands are failing to re-brand effectively

Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met with resounding howls and boos. After watching a few brands retreat in the face of this kind of harsh [...]

Keeping up with the Joneses

Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys to swim through. To my surprise, Sea Monkeys were actually brine shrimp. To my devastation, my mom never got them [...]

The history of LRG Marketing Communications

LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print advertising to social media and everything in between. We’ve always been a small, nimble agency that offered personalized attention to our clients, [...]

Noticing good marketing

I’m a film buff, and have always been interested in the art and craft of movie-making. Recently, I came across a wonderful video essay about CGI (Computer-Generated Imagery) and how it has affected film production. The thesis of the essay is that movie-goers who complain that CGI is terrible are missing the mark, because they [...]

The glamorous life of a career mom

I thought I could have it all. When I met the love of my life in my late 20’s, I cherished the idea of being a woman with a career and a loving mother to the kids my husband and I would raise together. Soon enough, that idea became a reality and I now have [...]