3 overlooked fundamentals of marketing in the age of new media

Recently we were sitting in a prospective client’s office, trying to explain how search and social media integrate with a content marketing program. While they were generally open to the concept, they didn’t quite get what we were saying. Like a lot of business-to-business marketers, they were used to the traditional methods of building awareness [...]

10 B2B blogs we like to read

When blogging first started, you’d have been hard-pressed to find anyone who imagined B2B brands would one day use this as a strategy to build leads. However, that is exactly the function of B2B blogging today. Leading brands utilize B2B blogs for lead generation, thought leadership and a platform to engage with their followers. In [...]

What am I going to wear?

Worrying about what to wear seems like a concern we should have left behind in high school. But the truth is, many professional women in all stages of life ask themselves, “What am I going to wear?” or “Is this okay?” when they are faced with invites to client meetings, events/ trade shows or a [...]

Creating news as a cybersecurity firm, even when it’s not about you

If you work in cybersecurity, you might notice it’s tough raising awareness for your brand in the media. With so many providers offering similar solutions, it’s often difficult to create media interest around your latest product offering. However, getting top tier placements is critical to proving thought leadership as an industry expert. This creates a [...]

How to launch a new security product

Everyone appreciates the introduction of state-of-the-art, innovative products in the physical security industry.  From the integrators to security trade publications, the launch of a truly new security product can really get people talking. In order to achieve maximum buzz, the launch should be fun and intriguing, all while providing relevant information about the product. When [...]

Home is wherever I am

One day I walked into the office, placed my bag inside my cabinet and took a step back. I had never realized my space was almost completely bare aside from my computer, bamboo plant and a mini Aflac duck key chain. I had been with LRG Marketing for about three years at that point but [...]

3 simple ways to make your workday more enjoyable

So the boss nixed your request for a soft-serve ice cream machine. Your suggestion for a Segway polo team at the office probably isn’t happening either. So what else can you do to spice up the workday? Here are a few simple tips. Try experimenting with regular work tasks Take a moment to write down [...]

How to keep email from turning toxic

Ever since the Blackberry days where we received the ability to check email 24/7 a lot of us developed an addiction to checking email. While the ability to check email whenever we want has its benefits, it also comes with plenty of expectations, especially when you’re in client service. Being accessible to clients is important [...]

Why cybersecurity should go beyond reality for content marketing

Earlier this year, I attended the RSA Conference  on behalf of a client, and met with a number of established and emerging cybersecurity companies to see how they differentiate and position themselves in this highly competitive space. I expected to see a lot of creative marketing campaigns for cybersecurity at the show, but almost every [...]

Top 5 creative trends for now and tomorrow

Do you wonder what makes one ad look modern, cool and contemporary while another looks stale, dated and even boring? Choices made by designers can make or break your marketing and advertising efforts. There are simple words floating around today that describe what people are responding to in design: FLAT.  SIMPLE.  INTEGRATED.  ANIMATED.  HOMESPUN.  MOBILE. [...]