Sometimes you are working on a project and the creative juices are flowing and other times you hit a creative wall. Hitting that wall can hurt when a deadline is coming up and someone is expecting mind-blowing concepts from you. Everyone gathers inspiration from different places and by doing different things. Going for a walk [...]
Recently we were sitting in a prospective client’s office, trying to explain how search and social media integrate with a content marketing program. While they were generally open to the concept, they didn’t quite get what we were saying. Like a lot of business-to-business marketers, they were used to the traditional methods of building awareness [...]
When blogging first started, you’d have been hard-pressed to find anyone who imagined B2B brands would one day use this as a strategy to build leads. However, that is exactly the function of B2B blogging today. Leading brands utilize B2B blogs for lead generation, thought leadership and a platform to engage with their followers. In [...]
Worrying about what to wear seems like a concern we should have left behind in high school. But the truth is, many professional women in all stages of life ask themselves, “What am I going to wear?” or “Is this okay?” when they are faced with invites to client meetings, events/ trade shows or a [...]
If you work in cybersecurity, you might notice it’s tough raising awareness for your brand in the media. With so many providers offering similar solutions, it’s often difficult to create media interest around your latest product offering. However, getting top tier placements is critical to proving thought leadership as an industry expert. This creates a [...]
Everyone appreciates the introduction of state-of-the-art, innovative products in the physical security industry. From the integrators to security trade publications, the launch of a truly new security product can really get people talking. In order to achieve maximum buzz, the launch should be fun and intriguing, all while providing relevant information about the product. When [...]
One day I walked into the office, placed my bag inside my cabinet and took a step back. I had never realized my space was almost completely bare aside from my computer, bamboo plant and a mini Aflac duck key chain. I had been with LRG Marketing for about three years at that point but [...]
So the boss nixed your request for a soft-serve ice cream machine. Your suggestion for a Segway polo team at the office probably isn’t happening either. So what else can you do to spice up the workday? Here are a few simple tips. Try experimenting with regular work tasks Take a moment to write down [...]
Ever since the Blackberry days where we received the ability to check email 24/7 a lot of us developed an addiction to checking email. While the ability to check email whenever we want has its benefits, it also comes with plenty of expectations, especially when you’re in client service. Being accessible to clients is important [...]
Earlier this year, I attended the RSA Conference on behalf of a client, and met with a number of established and emerging cybersecurity companies to see how they differentiate and position themselves in this highly competitive space. I expected to see a lot of creative marketing campaigns for cybersecurity at the show, but almost every [...]