Why Growth-Driven Design is better than traditional web design

As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program. Website re-designs are the exception to this rule. Re-designs are often done based on feelings and assumptions rather than metrics, which creates a slew of problems. Typical projects last three or four [...]

The ins and outs of a coverage report

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or publications. That’s where you, the PR expert, come into play. Along with the many other materials that you provide to your [...]

Plan for the worst, hope for the best: Trade show edition

ASIS 2016 was another successful security industry event for us. We had a good show and it was great to catch up with all of our industry friends. This year, some vendors noted that the show seemed to be quiet, attendance-wise. Some of the exhibitors who are more concerned about the number of leads than [...]

You care about your metrics. Why?

Metrics seem to run every aspect of our lives. I’m sure there’s a metric for that statement. But what do metrics even mean? The sheer amount of information and pressure behind the word ‘metric’ itself is pretty incredible. Metrics can show the “good,” the “bad” and the “meh.” The bigger question is – are you [...]

What you need to know about infographics in 2016

With the tsunami of information that hits us every day, infographics – simple picture “stories,” which are quick and easy to understand – become lifesavers. They help us organize, collate and curate the information that pours at us from screens in a torrent. The WHY If you are in an industry that needs to present [...]

How to utilize email marketing after a trade show

Looking at your email database after a trade show can sometimes feel as daunting as going through your garage. You know there’s something useful there, but it can often be cumbersome to find. Odds are that you have a lot of email addresses in your database but aren’t sure where they all came from and [...]

Embracing market fragmentation

Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time, markets tend to fragment, even for companies that have built powerfully dominant positions in the shorter term. A great example is the market [...]

Is my data protected?

It’s a question you should be asking yourself. And I’m not just talking about small to medium businesses (SMB’s) but individuals too. Unfortunately, many companies and individuals don’t take the time or dedicate resources to plan and address this critical issue. If you don’t, you’re putting your business and/or yourself at a substantial risk that [...]

Tips for building a media list

Creating a media list is a fundamental part of running an effective PR campaign. You need to know who your new client wants to reach, which can be very general (real estate) or very specific (property managers of apartments). Once that is nailed down you can begin to curate a list that will produce the [...]

5 places to find creative inspiration

Sometimes you are working on a project and the creative juices are flowing and other times you hit a creative wall. Hitting that wall can hurt when a deadline is coming up and someone is expecting mind-blowing concepts from you. Everyone gathers inspiration from different places and by doing different things. Going for a walk [...]