3 big takeaways from INBOUND 2016

I attended HubSpot’s Inbound marketing conference for the first time this month, and I’m glad I did (and not only because I finally got to try New Haven pizza—er, “apizza”—on the drive back to NY). The sheer number of presentations at Inbound means you only see a fraction of what’s available at the event, but [...]

Marketing predictions for 2017

It may soon be the season to be jolly, but I know it will also be the season for predictions. Every year, about this time, there begins a small flood of “Year-end wrap-up” articles and “Predictions for the coming year” articles. Wrap-up articles are often interesting, summarizing things that actually happened during the year that, [...]

Create your own active movement workplace

If you’re like me, you spend the majority of your day sitting in an office chair. Think about it. How often do you get up and leave the confines of your computer/desk in a typical work day?  I bet if you count them up, it probably amounts to a morning and afternoon break, a bathroom [...]

The B2B digital marketer’s guide to publishing

Before the advent of digital marketing, bylines used to be the only way a B2B executive could receive exposure as a thought leader with potential prospects and customers. This made traditional public relations a key driver to getting messaging and new ideas in the B2B space out in the open. Now, blogging has created an [...]

Why Growth-Driven Design is better than traditional web design

As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program. Website re-designs are the exception to this rule. Re-designs are often done based on feelings and assumptions rather than metrics, which creates a slew of problems. Typical projects last three or four [...]

The ins and outs of a coverage report

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or publications. That’s where you, the PR expert, come into play. Along with the many other materials that you provide to your [...]

Plan for the worst, hope for the best: Trade show edition

ASIS 2016 was another successful security industry event for us. We had a good show and it was great to catch up with all of our industry friends. This year, some vendors noted that the show seemed to be quiet, attendance-wise. Some of the exhibitors who are more concerned about the number of leads than [...]

You care about your metrics. Why?

Metrics seem to run every aspect of our lives. I’m sure there’s a metric for that statement. But what do metrics even mean? The sheer amount of information and pressure behind the word ‘metric’ itself is pretty incredible. Metrics can show the “good,” the “bad” and the “meh.” The bigger question is – are you [...]

What you need to know about infographics in 2016

With the tsunami of information that hits us every day, infographics – simple picture “stories,” which are quick and easy to understand – become lifesavers. They help us organize, collate and curate the information that pours at us from screens in a torrent. The WHY If you are in an industry that needs to present [...]

How to utilize email marketing after a trade show

Looking at your email database after a trade show can sometimes feel as daunting as going through your garage. You know there’s something useful there, but it can often be cumbersome to find. Odds are that you have a lot of email addresses in your database but aren’t sure where they all came from and [...]