About Sara Chaput

Sara is the Vice President of Public Relations at LRG Marketing Communications.

Plan for the worst, hope for the best: Trade show edition

ASIS 2016 was another successful security industry event for us. We had a good show and it was great to catch up with all of our industry friends. This year, some vendors noted that the show seemed to be quiet, attendance-wise. Some of the exhibitors who are more concerned about the number of leads than [...]

Creating news as a cybersecurity firm, even when it’s not about you

If you work in cybersecurity, you might notice it’s tough raising awareness for your brand in the media. With so many providers offering similar solutions, it’s often difficult to create media interest around your latest product offering. However, getting top tier placements is critical to proving thought leadership as an industry expert. This creates a [...]

How to keep email from turning toxic

Ever since the Blackberry days where we received the ability to check email 24/7 a lot of us developed an addiction to checking email. While the ability to check email whenever we want has its benefits, it also comes with plenty of expectations, especially when you’re in client service. Being accessible to clients is important [...]

ISC West 2016 recap

Well, now we’re back from ISC West and per usual it’s all been a blur. A successful blur but still a blur. I’m one of those weirdo trade show-going people who actually enjoys Las Vegas and to be honest, trade shows in general (see my previous post about the joys of shows). Seriously though, in [...]

4 reasons you’re wrong about trade shows

Every once in a while I’ll read an article on why trade shows and conferences are a waste of time (and money) and how they are on the way out. I’ve attended a handful of trade shows every year for almost 12 years and my perspective on trade shows is a little brighter. Here’s my [...]

Tips for efficient client/agency communication

I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send to friends, family and colleagues to lighten the mood on an event or some random situation. They’re often sarcastic and sometimes crude, but [...]

Good vs. Evil

I sometimes feel like marketing and PR gets a bad rap. But, I can testify….we are not evil. Marketing, advertising, PR representatives…not evil. A “good” agency will hire and train their personnel on the importance of understanding their clients’ company and, just as important, industry. Not just learning the basics of a company and their [...]