About Jenelle Thomas

Jenelle is an Assistant Account Executive at in|fusion.

The ins and outs of a coverage report

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or publications. That’s where you, the PR expert, come into play. Along with the many other materials that you provide to your [...]

How to launch a new security product

Everyone appreciates the introduction of state-of-the-art, innovative products in the physical security industry.  From the integrators to security trade publications, the launch of a truly new security product can really get people talking. In order to achieve maximum buzz, the launch should be fun and intriguing, all while providing relevant information about the product. When [...]

5 qualities that make a good PR professional

While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of the chapter would carry on. Now looking back, I wished that PR was covered in my major’s curriculum just [...]

Lessons I’ve learned in client management

There are plenty of lessons to be learned when you’re first starting out in public relations. Your job spans from content creation to media placement and learning how to manage clients. In my experience to date, client management is more than just managing a client’s marketing efforts – it’s about building and cultivating a relationship [...]

Time management for PR professionals

During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage your time wisely in order to keep peace of mind. Unless there’s a time machine hanging around at the [...]