The ins and outs of a coverage report

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or publications. That’s where you, the PR expert, come into play. Along with the many other materials that you provide to your [...]

Plan for the worst, hope for the best: Trade show edition

ASIS 2016 was another successful security industry event for us. We had a good show and it was great to catch up with all of our industry friends. This year, some vendors noted that the show seemed to be quiet, attendance-wise. Some of the exhibitors who are more concerned about the number of leads than [...]