The B2B digital marketer’s guide to publishing

Before the advent of digital marketing, bylines used to be the only way a B2B executive could receive exposure as a thought leader with potential prospects and customers. This made traditional public relations a key driver to getting messaging and new ideas in the B2B space out in the open. Now, blogging has created an [...]

Why Growth-Driven Design is better than traditional web design

As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program. Website re-designs are the exception to this rule. Re-designs are often done based on feelings and assumptions rather than metrics, which creates a slew of problems. Typical projects last three or four [...]

The ins and outs of a coverage report

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or publications. That’s where you, the PR expert, come into play. Along with the many other materials that you provide to your [...]

Plan for the worst, hope for the best: Trade show edition

ASIS 2016 was another successful security industry event for us. We had a good show and it was great to catch up with all of our industry friends. This year, some vendors noted that the show seemed to be quiet, attendance-wise. Some of the exhibitors who are more concerned about the number of leads than [...]