Honesty makes the best word of mouth

C’mon marketers. How about you impress us by doing the right thing for no other reason than that? Some companies do, and it hasn’t seemed to destroy their business model or hurt their sales. On the contrary, Zappos, Trader Joe’s, USAA and others like them seem to be growing at a fabulous rate. But somehow [...]

Honesty makes the best word of mouth 2017-05-02T10:54:03+00:00