5 reasons why direct mail is still going strong

Snail mail seems so last century. Once email came along – faster, easier and cheaper – post offices began closing one by one and street mailboxes disappeared along with postal employees. Another casualty of the e-revolution was direct mail. The ability to scale, at minimal if any additional cost, plus the overall value, quick development [...]

The best title for a blog post ever

Taylor Swift hacked Google with her very first hit song. Smart girl that she is, she figured out that if she named her song after a major country music star, it would start to show up in searches relating to that genre. “Tim McGraw” became her first single and her first hit, and the rest [...]

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