Your clients aren’t stupid

An agency type I once knew used to rail against what he claimed were “stupid clients” – a phrase which largely translated to “people who don’t agree with my ideas”. Still, it’s easy to get aggravated about some of the things we get asked to do. People who work in agencies are hired because they [...]

Your clients aren’t stupid 2017-05-02T10:54:09+00:00

Getting crowdsourcing right: avoiding social media disasters without sacrificing connectedness

A lot of companies have been embarrassed lately by well-intentioned forays into social media that have gone horribly wrong. Most recently, Mountain Dew’s “Dub the Dew” contest did a great job of showing how immediately and totally out of control these things can go. On the other hand, crowdsourcing can be very effective at engaging [...]

Getting crowdsourcing right: avoiding social media disasters without sacrificing connectedness 2017-05-02T10:54:09+00:00

Unpaid internships – stop the insanity

The first sign of the internship apocalypse has arrived, and it’s wearing a super-trendy outfit. Anthropologie, the ultra-hip and uber-expensive retail clothing store, is now offering “internships” – basically hiring salespeople who they won’t have to pay. That’s right – they’re filling jobs with hardworking, aspiring sales personnel, and they’re not paying them a penny. [...]

Unpaid internships – stop the insanity 2017-05-02T10:54:09+00:00